index
The Best

How to Clean your Jewellery

Even with careful wear, it’s natural for jewellery to pick up a bit of tarnish, dullness, or surface marks over time. Everyday use, contact with air, and exposure to different substances can all affect its shine. Below, we’ve shared practical advice on how to clean gold, silver, and diamond jewellery, along with essential tips for care and storage to keep your pieces looking as stunning as the day you bought them.

Jewellery Care Tips

We’re often asked, “Does all jewellery need cleaning?” — and the answer is yes. No matter how durable it seems, every metal and gemstone benefits from regular maintenance to retain its sparkle. Metals like platinum are more resistant to scratches, while gold and silver can show signs of wear sooner. The key is to clean each type gently and appropriately. Keep in mind that different materials require different care techniques, which we explain below. For quick touch-ups, jewellery wipes are a simple and safe way to remove surface residue from most metals and gemstones.
premium products

How To Clean Silver Jewellery

Sterling silver naturally darkens over time due to exposure to air and moisture — a process known as tarnishing. This occurs when silver reacts with sulphur in the atmosphere and can happen faster in humid or sunny conditions. While tarnish affects appearance, it doesn’t damage the metal itself.

To reduce tarnish build-up:

  • Store silver pieces in airtight containers away from direct sunlight.
  • Keep them dry and avoid storing in humid environments.
  • Regularly wearing your silver jewellery actually helps prevent tarnish from forming.

Cleaning Silver Jewellery

You can clean silver safely using a special silver polishing cloth — a quick and effective way to remove tarnish and restore shine. For deeper cleaning, warm water and mild washing-up liquid work well. Soak your jewellery for about 10 minutes, then use a soft cloth or cotton bud to gently remove any residue. Rinse thoroughly and dry with a lint-free cloth. Alternatively, you can mix equal parts white vinegar and warm water for a natural cleaning solution. For heavily tarnished pieces, combine white vinegar and baking soda — this will gently foam and lift off stubborn marks. Always avoid harsh chemicals or abrasive products, as they can scratch the metal’s surface.
premium products

How To Clean Gold Jewellery

All gold jewellery benefits from regular cleaning, but how it ages depends on its purity (carat level) and how often it’s worn.

  • 24ct gold is pure gold and will not tarnish over time, but it’s quite soft, which makes it more prone to dents and scratches.

  • 18ct and 9ct gold are alloys — gold mixed with other metals such as copper, silver, or palladium. These alloys are more durable and harder, but they may develop slight discolouration or surface tarnish after regular wear.

  • Frequent exposure to perfumes, lotions, chlorine, or household cleaners can dull gold’s shine, so it’s best to remove jewellery before swimming, cleaning, or applying cosmetics.

  • To maintain its polish, gently buff gold jewellery with a soft, lint-free cloth after wearing. This helps remove oils and keeps the surface radiant.

Cleaning Gold Jewellery

Cleaning gold is straightforward and safe across all colours — yellow, white, or rose gold. Mix warm water with a few drops of mild soap, soak your jewellery briefly, and wipe with a soft cloth. Rinse thoroughly and dry with a lint-free cloth. For intricate settings or stubborn dirt, use a very soft toothbrush (like a baby brush) to gently clean small crevices. Avoid using abrasive sponges or cleaners, as gold is a delicate metal that can scratch easily.

How To Clean Diamond Jewellery

Diamonds are celebrated for their strength and brilliance, but even the hardest stone needs regular care to maintain its sparkle. Over time, oil, dust, and everyday residue can build up on the surface, making your diamonds appear dull or cloudy.

To keep your diamonds shining bright:

  • Wipe them regularly with a soft, damp cloth to remove fingerprints and grease.
  • Avoid touching the stones directly, as natural oils from your skin can reduce their brilliance.
  • Take off diamond jewellery before using lotions, perfume, hairspray, or household cleaners, as these can leave a hazy film.
  • Store diamond pieces individually in a soft pouch or lined box to prevent scratches.
  • If your diamond has lost its shine over time, consider a professional cleaning and inspection once a year to keep it secure and radiant.

With consistent care and gentle cleaning, your diamond jewellery will continue to sparkle for generations.

Cleaning Diamond Jewellery

The best way to clean a diamond ring or any diamond jewellery is to use warm water, mild washing-up liquid, and a soft brush. Soak for a few minutes, then gently scrub with the brush to reach under the setting. Rinse well and dry using a soft, lint-free cloth. Never use boiling water or abrasive chemicals, as these can damage both the metal and the gemstones. With gentle regular cleaning, your diamond jewellery will continue to sparkle beautifully for years to come.
FREE RING CUSTOMISATION
Customize your dream ring for free – because love should be unique!
FAST & FREE SHIPPING
Lightning-fast, free shipping – because love shouldn’t wait!
100% CONFLICT-FREE DIAMONDS
Ethically sourced, conflict-free diamonds – beauty with a clear conscience.
FREE RESIZING
Perfect fit, guaranteed – enjoy free resizing!